Case Study
Elevating HST Services’ Online Presence with Multilingual UX & Easy Booking
HST Services (Dubai) partnered with us to launch a conversion, focused website that showcases cleaning and technical services and makes booking effortless. We designed an engaging landing experience, multilingual support (EN/AR with RTL), and a streamlined booking flow, built for speed, SEO, and scale on Next.js + Tailwind.
Overview & Goal
Design and develop a modern, multilingual website that highlights HST’s cleaning and technical services, increases user engagement, and makes booking simple and optimized for performance and UAE search visibility.
- High-impact landing page with clear value props and trust signals
- Service detail pages to clarify scope, pricing cues, and FAQs
- Guided booking flow to reduce friction and capture intent
Execution
We focused on speed, clarity, and accessibility, adding Arabic support with RTL and implementing a streamlined booking funnel.
- Tech: Next.js + Tailwind for fast, accessible UI and maintainability
- i18n: EN/AR with locale routing and RTL layout support
- SEO foundations: semantic structure, clean URLs, metadata, schema.org
Results (Beta & Benchmarks)
Pre-launch tests show strong performance and an uplift in booking funnel efficiency. Multilingual UX broadens reach while maintaining speed.
- Booking funnel refinement improved task completion in usability tests
- Core Web Vitals comfortably within ‘Good’ thresholds on staging
- Multilingual rollout (EN/AR) supports Dubai’s diverse audience
